Performance + Presence Duo

Professional Brand Images with Heather Mrotek

A featured silent auction item at Pulling for a Purpose, hosted by Winners Edge Sports Performance.

The package is available only through the event’s silent auction.

 
 

What the Winner Receives

1) A premium gym bag bundle packed with training essentials,

PLUS, they may choose the following professional image upgrade:

2) A 60-minute photo and video session tailored for coaches, lifters, gym owners, and athletes.

The session includes:

  • 20 edited images

  • One 30-second video clip

Assets are delivered ready for use across digital platforms.

What the Session Focuses On

The session is built around:

  • Intentional visual direction, not posed filler

  • Capturing presence, confidence, and credibility

  • Creating usable assets for real-world application

  • Efficiency and clarity during the shoot

  • This is not a casual photoshoot.

It is a guided session designed to produce professional-grade brand assets.

Who This Is For

This option is a strong fit for:

  • Coaches and trainers building their professional presence

  • Athletes and lifters who want visuals that match their work

  • Gym owners and fitness professionals needing updated imagery

  • Individuals who want content they can actually use

  • No prior experience in front of the camera is required.

  • Direction is provided throughout the session.

If you are interested in working with either professional outside of the auction, you can

schedule a meeting using this link.

About Heather Mrotek

Strategy-Led Creative Direction.
Built in the Fitness and Performance Space.

Heather Mrotek is a Fractional CMO, Creative Director, and co-owner of MROTEK, a fitness-focused agency specializing in branding, media, and management for coaches, athletes, gyms, and performance brands.

She has spent 14 years in the marketing and creative industry, working across in-house teams, boutique studios, and large agencies as a Creative Project Manager and strategic lead.

Her experience includes work with global and national brands such as:

  • Harley-Davidson

  • Yelp

  • Penske Automotive Group

  • TransDigm

  • Paul, Weiss

Alongside agency roles, Heather built and operated a parallel creative business serving both individuals and organizations.

Her work has included:

  • Business and personal branding

  • Marketing consultation and strategy

  • Creative and project management

  • Photography and professional retouching

  • Videography and video editing

  • Graphic design

  • Website design

Heather’s approach blends strategic oversight with hands-on execution, ensuring creative assets are not only well-produced but also aligned with real business needs and long-term growth.